Smallfry’s client list is broad and diverse but their need is the same - to stand out from the crowd by offering real benefits that their customers value. Clients include Lloydspharmacy, Boots the Chemists, GlaxoSmithKline, Crookes Healthcare, Schering, and Unilever.
Smallfry was founded in 1971 by Anthony Smallhorn and Tim Fry – celebrated automotive designers. Smallfry located just outside Coventry, at the heart of the UK and its world class motor industry, and still benefits from the network of related industry skills that grew from that heritage.
Current Managing Director Steve May-Russell joined Smallfry in 1985. Steve developed Smallfry’s unique strategic product development methodology and assembled an expert team of creative postgraduates across a spectrum of design and brand marketing disciplines. Steve is on the regional board of British Design Initiative and is a Director of Medilink West Midlands.
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